Morning Linen
A domestic first-light setting on folded cloth. Reads as calm and unhurried; the negative space above the product is deliberately kept clear for a headline.
Made in-house from our own concept-study anchor to show what the Morning Linen direction does across fifteen seconds. Not a client project.
Master · 9:16 · 00:15
Four beats, filmed in order.
Where every frame started.
Anchor · uneditedThe still on the left is the only source. Each five-second beat is generated from that frame rather than from a written description, which is why the object keeps its silhouette, its colour and its proportions for the full run.
On a real order this is your photograph. You mark which of your uploads is the anchor, write down what must not change, and every export is compared back against it at full zoom before anything is released to you.
Do this with my productOne shoot, four ratios.
9:16 is the master. 4:5 and 1:1 are true centre crops of it — the frames below are the actual video, held at those ratios. 16:9 is built as an extended field so the product never gets sliced by a letterbox.
Reels · TikTok
Feed
Ads
16:9Site · pre-roll
Written per export.
A plain cream ceramic cup on folded linen in low morning light, camera pushing slowly in.
Every delivery includes an alt-text sheet with one written string per file, so the ads are accessible the moment you post them instead of whenever you get round to it.