Scene Smith
← The reel wall
House piece · Warm evening

Evening Shelf

A deep, lamplit interior. The product is the only lit object in a dark room — the strongest direction for anything in amber or coloured glass.

What this is

Made in-house from our own concept-study anchor to show the Evening Shelf falloff. Not a client project.

Subject
Concept study — amber glass bottle
Direction
Evening Shelf
Light
Warm practical from camera-left, hard falloff. Everything beyond 30cm goes to black.
Best for
Bottled skincare, oils, fragrance, preserves, anything in glass
Length
15.2s · silent · 24fps
Anchor rule
Labels are composited, never generated. Small print on your label is taken from your file at full resolution and laid over the scene as its own layer.

Master · 9:16 · 00:15

The fifteen seconds

Four beats, filmed in order.

Evening Shelf 00:00 → 00:15 · silent
00:00
Find it
Push toward the single lit object in a dark room.
00:05
Glow
Light drifts through the material. Interior luminance.
00:10
Dim out
Room falls away, product stays lit. Copy space opens above.
00:15
End frame
Held dark frame — strong for a white headline.
The anchor

Where every frame started.

The still anchor frame this piece was generated from: An amber glass bottle lit warm on a dark green shelf, the room falling away to black around it.Anchor · unedited

The still on the left is the only source. Each five-second beat is generated from that frame rather than from a written description, which is why the object keeps its silhouette, its colour and its proportions for the full run.

On a real order this is your photograph. You mark which of your uploads is the anchor, write down what must not change, and every export is compared back against it at full zoom before anything is released to you.

Do this with my product
The crop set

One shoot, four ratios.

9:16 is the master. 4:5 and 1:1 are true centre crops of it — the frames below are the actual video, held at those ratios. 16:9 is built as an extended field so the product never gets sliced by a letterbox.

9:16

Reels · TikTok

4:5

Feed

1:1

Ads

An amber glass bottle lit warm on a dark green shelf, the room falling away to black around it. composed into a 16:9 extended field16:9

Site · pre-roll

The alt text you also get

Written per export.

An amber glass bottle lit warm on a dark green shelf, the room falling away to black around it.

Every delivery includes an alt-text sheet with one written string per file, so the ads are accessible the moment you post them instead of whenever you get round to it.